Real World Case Study:
“...Now I’m Generating Up
To 20 Leads Or More Per Day, And It Doesn’t Cost Me A
Dime!”
Let me say this:
prospecting sucks. For 5 years I have been an avid student of
network marketing. I’ve listened to hundreds of tapes and filled
my library with all of the right books. I got into the right
mindset, put affirmations all over my home office, and I’ve
worked – HARD.
I purchased
opportunity seeker leads, learned how to set up an autoresponder
and tweaked those campaigns for YEARS. I tried every recommended
lead provider I could find and jacked up my credit card bills to
buy said leads.
I pumped those
expensive, and not so expensive babies through my autoresponder
and watched as my live leads poured in, WOW! Now we are getting
somewhere, I thought…
I called every
one of those hard-earned live leads. I sponsored upwards of 50
people relatively quickly. But they dropped. 99% of those people
dropped. They couldn’t duplicate what I was doing. They
especially couldn’t pick up the phone and make the calls,
because prospecting sucks.
Somewhere around
my third year I got enough guts to start calling other
networkers to see if they’d be interested in looking at our
opportunity. I made 50-100 dials a day for weeks on end. I’d get
totally burnt out and take a few days off, then go back to it. I
faired no better than I had before. The only difference was that
the networkers were nicer to talk to!
Finally, in June
of last year my business changed forever. A great friend
introduced me to Mike Dillard’s Magnetic Sponsoring. I learned
exactly why I had been ‘spinning my wheels’, and why I was only
making a fraction of what I should have been making after all of
those years of hard work. Most importantly, it was as if all of
the bits and pieces from everything I’d ever read came together
and it was like ‘Ah HA!’, I get it.
I immediately
stopped doing all of the silly crap I’d been up to- and went to
work with the knowledge that my work would actually pay off!
So what did I
change about my business? I decided I would make money, not
spend it! Seems obvious, but if you realize that most home
businesses fail because they are too expensive to maintain, I
think you’ll have to agree with my changes. I changed the way
approached my business in three fundamental ways:
First, I made
the decision that I would NEVER spend more on my business than I
would receive as a check for said business. That meant that I
would even cancel my autoship if my check did not exceed the
cost of product.
Second, I
realized that until my income justified it I could not buy a
single lead, or place a single paid ad. I had to generate my own
leads, for free. I had to do the legwork to find out where the
best advertising spots were, and I had to take the time to post
in these spots on a daily basis.
I learned to use
free ezine ads, forums, and networking sites.
Third, I learned
the best way to construct an ad so that people absolutely have
to click! I learned about psychological triggers and how to
apply them in different ad types.
After taking the
time to learn these new tactics, I developed a system and found
that I could effectively work my business without making 100
dials a day or selling my first born to the leads companies.
I learned to
generate 10-20 leads per day (sometimes A LOT more). I still
have leads to call, but they are exclusive, live leads that I
generated for free. I am making money, not spending it.
So yes,
prospecting sucks- but it can be easier, if the right marketing
tactics are used. When you work smart, not hard, the end result
is time and financial freedom…what was promised to you when you
first signed up!
Happy
Networking!
Melanie Milletics
Magnetic
Sponsoring™ - The Step-By-Step, 54 page instruction guide on
how this 26 year old waiter built a $250,000 business in 4
months from his bedroom.
Click Here To Get
your copy today!
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